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Growing your business through online marketing

    Home Blog Growing your business through online marketing
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    Growing your business through online marketing

    By admin | Blog, Small Business | 0 comment | 28 March, 2017 |

    How can you promote your business online?

    What resources are available?

    What market do you fit in and what are the advantages of having an online presence?

    Our society’s reliance on technology is exponentially increasing and the internet can offer many opportunities for your business to present itself to the market. An online presence can increase traffic towards your business and stimulate conversation with your intended audience. Online marketing can be cost effective and there are many free tools and platforms available.

     

     

     

    Social media platforms:

    • Facebook,
    • Linkedin
    • Instagram
    • Twitter
    • Google+
    • Snapchat
    • Pinterest
    • Youtube
    • Tumblr

    What’s your social media strategy?

    • How will social media integrate with your current marketing strategy?
    • Define what type of entity you want to be seen as.
    • Who is your target audience?
    • What types of customers do you want to attract to your business?
    • When are your customers most active on social media?
    • How do you want to engage with them?

    social media communication

    Engage with new and existing customers
    • What platforms are your target customers using? Focus your time & energy into these platforms
    • Ensure your content is relevant, engaging and defines what your business is about.
    • Be prepared to engage in conversation, interact with future customers, suppliers and contacts. Be sure to follow up any leads.
    • Actively seek and follow local businesses, related industries, and consumer groups.
    • Build new relationships and strengthen existing ones.

    Measure your results

    • Spend the time online to promote and monitor responses, comments and feedback both positive & negative.
    • Monitor the perceptions towards your business.
    • Respond to key topics that are relevant to your business & your target market.

     

    Ultimately your investment should be increasing sales by strengthening your presence in the market whilst building relationships with your customers. If you want to help grow your business you should be utilising the online tools and resources available. For more information, contact Optima Partners on 08 6267 2200.

    Andrea Allen

     

     

     

    ANDREA ALLEN – ACCOUNTANT

     

    online marketing

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    Optima Partners is an energetic and innovative accounting, taxation and business advisory firm with offices in Osborne Park, Guildford and Fremantle.

    To discover how we help businesses across Perth please drop us a line today.

    Tel: (08) 6267 2200

    Email: reception@optimapartners.com.au

    Osborne Park Office

    Suite 3, 128 Main Street,
    Osborne Park,
    WA 6017

    Office Hours:
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    Postal Address

    Locked Bag 5000,
    Osborne Park,
    WA 6917

    Guildford Office

    143 James Street,
    Guildford,
    WA 6055

    Office Hours:
    Weekdays 8:30am – 5:00pm

    Fremantle Office

    Level 1, 72 Marine Terrace,
    Fremantle,
    WA 6160

    Please call for appointment

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